At the big book convention in New York, we saw old friends and made new ones against the backdrop of one of publishing’s biggest powwows. I also observed some very exciting things happening for the indie publishing community.
There were many more indie presses in attendance than has been the case for the last four years or so. At the IPG booth we had conversations with dozens of very promising publishers who have quite extensive and impressive publication lists. It is clear that an improving economy has brought forward a surge of entrepreneurial energy in the book business. The future is going to be a lot of fun.
The hall was alive with e-book and e-commerce solutions and propositions that are really beginning to make sense. The geeks now know enough about the actual business of books to go after some real problems and opportunities. For instance, a startup called Zola Books has developed a user-friendly way to deal with the issue of “showrooming”—the term we use to describe what happens when a customer at a bricks-and-mortar bookstore looks over the titles on display and then orders a print or e-book copy from a web retailer, often for a lower price. Zola Books gives a bookseller a well-earned piece of the action for its part in making such sales.
It is now clear that the e-book market will not be dominated by just a few huge web retailers. We were approached by 15 new ventures at the show, all offering very favorable terms for publishers and proposing innovative marketing strategies that could really work. By the end of this month, IPG’s e-books will be available through about 75 web retailers, and it’s great to see that many of the smaller ones are growing quickly. This means there will be plenty of healthy competition, no matter what the Department of Justice thinks have been the sins of the past.
These developments add up to a lot of promising opportunities for independent publishers.